Radio and TV audiences are being fragmented, newspaper readership is in steep decline. Customers, both business and consumer are now gaining their opinions on your product or service from the Internet. Decision making on what to buy has now more to do with what the crowd says as opposed to what your ad/editorial says. And where are the crowd chattering loudest? Online of course.

Influencing the crowd, engaging with them and treating them with respect is now a primary task of every marketer. Just because the power is moving from journalistic influence to a leaderless online revolution, does not mean that the marketing department should shrug their shoulders and leave their online footprint to chance.

At Ion, we specialise in helping our customers identify areas of greatest influence online and what way to best engage and influence this opinion. Please feel free to call us to see how we can help you and how we have helped others.