Onside Online Marketing Event

Speaker	Key Points	Videos
Niall McKeown Managing Director Ion Online Marketing	Background to the key Online Communication elements Changing Media and Consumption Trends Understanding Digital Marketing (Online and Mobile) Building a Strategy	Part 1 Part 2 Part 3 Part 4
Gareth Dunlop Managing Director Tibus	-The importance of proactive online Ernest Shackleton leadership How to connect with citizens on their terms Using the web to save time and money for your organisation Why accessibility and usability are the new drugs and rock n roll	Part 1 Part 2 Part 3 Part 4
Simon Wakeman Head of Marketing Medway Council	What are the risks involved in real time, online engagement and how to manage them Establishing protocols for social media use for brand communication to your members, executive team and staff Using online tools to find out valuable insights into your customers/ audiences Measuring the impact of your online communications activities	Part 1 Part 2 Part 3
Alex Butler Director Transformational Strategy Central Office of Information, COI Communications	Case study presentations of some of the 200 or so online communication projects up and running in the UK today Establishing protocols for social media use for brand communication to your members, executive team and staff What were the hurdles and the risks Lessons learned, feedback and results	Part 1 Part 2 Part 3 Part 4 Part 5 Part 6
Gwyneth Cockcroft Managing Director DCP PR	Crisis Management Types of Online Crises Case Studies on how organizations have handled crises Best practices	Part 1 Part 2
Conall McDevitt Managing Director Weber Shandwick	Politics, Government and Blogging The power of blogging Participating in online discussions	Part 1 Part 2